Many Highly Sensitive People, people living with health conditions, and retirees are more suited to owning their own businesses for the purpose of living a more independent lifestyle. Using modern day technology more and more people are starting up new businesses on the internet every day. So can you! Just about anything you know a lot about or are good at can be marketed to sell..
Owning your own business is never easy and takes time (you don't want to quit your day job right away), but it can be very enjoyable and financially rewarding in the long run. As an entrepreneur, having the ability to set your own hours, location and policies, and doing what you love for a living can be deeply satisfying.
When you are living with herpes it can be a huge benefit to be able to work at your own pace and take days off here and there to avoid getting overly stressed. But, how do you become an online or even a neighborhood entrepreneur?
There are some basic questions to ask yourself before becoming an entrepreneur. They may seem simple, but they are very important as far as your success is concerned.
Why do you want to become an entrepreneur? This might seem obvious (to make money), but there's always an underlying reason that motivates one to start their own business. What's your motivation?
Are you looking to supplement your income or quit your day job? if you are looking to quit, how much money do you need to live on comfortably in order to do so?
Do you have the time to work on your business each day and is this going to interfere with family time or a mate's feelings?
Are you able to organize and stick to a schedule?
What is your passion? What is it that you lose yourself in, that doesn't seem like work at all? If money were not an issue, what would you like to offer others, regardless. Even the very rich have passions they love to share.
Who is your target market? In other words, what are you selling and who are you selling to? What question are they asking that you can provide an answer or a solution to?
If someone were to approach you and ask you what it is that you do, could you respond in one sentence or less?
Is your partner in life supportive, in agreement, indifferent or against your ideas? This can make you or break you. It's important you are surrounded by positive and healthy relationships. You'll need these people to keep your enthusiasm and perspective in tact.
Already have a home business idea, but aren't sure where to begin?
Below you will find over 50 ideas for marketing your talents, products and services, even when you have little to no money for start up costs.
1. First, determine your target market.
How old is your ideal customer?
Is your product or service for men, women or children?
What kind of education do they have?
How much money would they have to spend?
Where do they normally shop?
What activities do they enjoy?
Where do they live?
What are their needs?
What keeps them awake at night?
What problem can you solve?
2. Determine your brand (the image you want to portray of your company).
What is your company’s style? (Conservative, Modern, Victorian, Abstract, etc.)
What fonts are you going to use on your website, landing pages and product labels?
Without a target (knowing who you customer is) and having a brand (so they know and recognize you) it’s going to be difficult for customers to find value in what you have to offer, no matter how great your talent, product or service is.
Knowing who your customer is (your target) and being consistent is so very important. You don’t want to waste your time, energy and money knocking on the wrong doors, so to speak. And, you don’t want to miss sales because you don’t stand out as unfocused.
3. Advertise your business on local bulletin boards at stores, schools and colleges.
4. Advertise on internet sales sites, such as Craigslist or Offer Up.
5. Host an open house party to share your new business with friends and family.
6. Give away a free sample, product or information to get customers interested.
7. Go door-to-door and pass out flyers or coupons. Use a hole punch to make holes to slip a rubber band through to attach to door knobs.
8. Go car-to-car and gently tuck flyers or coupons under windshield wipers.
10. Teach a local class about your area of expertise at community centers, your church or synagogue. Charging a small fee is also an excellent way to earn income.
11. Barter with other businesses for free advertising (you give them free products or services, they promote your business and vice versa).
12. Attend a trade show by tagging along with someone else and network with other vendors.
13. Set-up an exchange system with other with other relevant businesses that are not in direct competition with yours. For example, if you are into nutrition, a relevant business would be massage therapy or yoga classes, which are also wellness oriented. This is much like bartering, but you are not giving away anything, except your business card or brochure.
14. Set-up a referral plan and reward your existing customers with discounts for sending folks your way.
21. Create a Google+ account to get seen. You can create a FREE blog on Google to post relevant articles and tips. For ideas on what not to do on your blog, click here.
22. Create a blog on WordPress. Word Press can be technically challenging, to say the least, but they offer so much they are worth checking out.
23. Create a LinkedIn profile to promote your business and network with other entrepreneurs.
24. Create a Twitter account and send out promotions and useful information to your followers. Set up a Twitter for Small Business account. Twitter can also help you to grow your business.
25. Sometimes, you don’t need a website at all. All you need are lead/landing pages. In fact, you could run your business with just AWeber (#49), Facebook (#17), Landing Pages, and PayPal (#50). E-Junkie can help you to start an online business from scratch.
26. Create a MeetUp to share your talent, product or service.
31. Set up a website. Some web hosts below offer 'drag and drop' sites that start out absolutely FREE. Some offer a free site for 30 days. Others require payment whenever you decide to include a web store to sell your products online or will ask you to upgrade to other advantages that are not included under the FREE offer. Absolutely everything you advertise should lead back to your website or lead/landing pages (see #25).
Weebly.com is an excellent place to start if you have no website or internet experience, at all.
Site123.com has the absolute BEST instant, online customer service chat.
41. List your products or services by becoming a member of other online sites and groups.
42. Write an article on a topic related to your business and submit it to other sites or blogs.
43. Offer to reciprocate links on your website for non-competing businesses (you list their site and they list yours).
44. Comment on other people’s blogs to boost your Search Engine Optimization (SEO). But, don’t just pop in and try to sell something. Offer some appealing information along with a link to your talent, product or service.
45. Search for forums around topics relevant to your expertise or business and begin posting. However, just as in #44, don’t be pushy. No one likes to feel they are being solicited.
46. Apply a vinyl lettering, a window decal or signage on your vehicle to advertise your business.
47. Join a local small business association or the Better Business Bureau. You will need a legitimate business license to do this.
48. Create business cards, postcards, flyers, brochures, and hand and send them out to everyone (especially your target market). VistaPrint and Moo are both wonderful companies.
49. Start collecting email addresses, sign up with an email marketing service and send out frequent email campaigns with useful information or coupons. Create a weekly or monthly e-newsletter. Create a subscription form or add an opt-in on your website or landing pages. Or, you can buy email lists, but that is not always a good idea. Follow the ‘buy email lists’ link to some really valuable information.
50. Just accepting cash and checks can really hinder any business especially a start-up business. Having a free PayPal account makes all the difference in the world, so customers can use their credit cards or transfer monies from their accounts.
51. Whether you are employed or are self-employed, use a calendar to plan your work, such as your responsibilities, special sales, and promotions according to season and holidays. On this calendar, be sure to schedule in some downtime for yourself to do the things you love.
Some ‘Not So Cheap’ Ways to Market
Invest in cover/image creator software for digital downloads, such as e-books and workbooks.
Advertise in local coupon books.
Advertise in local newspapers.
Advertise in magazines.
Actually host a booth at a relevant trade show (rather than tagging along) and prospect for customers.
Display your brand by creating t-shirts, hats, mugs, pens, refrigerator magnets, and so on. You can use online sites like CafePress or Vistaprint to create your items.
Use an agency, such as PopSocial to build a targeted audience.
Check out Udemy for setting up online courses to teach what you know.
Try ClickFunnels, which offers you a two week trial period and, either $90 per month or $297 per month after your trial period, depending on your needs, but has EVERYTHING you could ever want for selling online without having to set systems in place yourself.
Consider Getting Support from Masterminds
Most, if not all, of the masterminds below offer FREE information (e-books, blogs, training modules, webinars, audios and more) that can help you along on your entrepreneurial journey. When you begin to earn some profit from your sales, you can choose to turn your earnings toward affording their products and services. They have been where you are and have taken it to the next level and started making huge incomes online.